It’s March 15 again. For Shandong Annai, this day is not merely Consumer Rights Day; it is a special milestone etched into our history—it has been exactly three years since the CCTV production crew visited our company to film an exclusive interview.
The Beginning of the Story—CCTV Filming Crew Visits the Company for an Exclusive Interview During 3·15
On March 15, 2023, a CCTV filming crew visited Shandong Annai to begin a three-day filming and interview session.
On the first day, the crew arrived at the company headquarters. Accompanied by Chairman Gao Chongbin, they toured the office areas, covering multiple core departments including R&D, design, operations, administration, and sales. When they reached the corporate culture wall, the crew was deeply captivated by its content. With great pride, Chairman Gao introduced the company’s development history, explaining how the ten guiding principles—“Integrity, Responsibility, Execution, Discipline, and Growth”—are integrated into the daily lives of every team member, as well as our mission to “enhance brand value through service and become a trusted global industrial belt manufacturer.”
There was one story that Mr. Gao recounted with particular emotion. It was the story of the wonton machine belt. This belt, which we developed in-house, increased the daily output of a single fully automatic wonton machine from 700 kilograms to 1,500 kilograms, effectively doubling production capacity. It was this very belt that helped Sinan Food address the urgent need for essential supplies during a critical period in Shanghai. Later, the Shanghai Municipal Government presented a letter of appreciation to Sini Food, and this letter eventually found its way to us. At that moment, we deeply realized that a company’s technological breakthrough can truly bring warmth to thousands of households.
The following day, the film crew visited Shandong Annai’s production facility. General Manager Gao led the group on a tour of core manufacturing processes, including the conveyor belt calendering line, vulcanization line, and high-frequency production line, and demonstrated a series of advanced equipment on-site, such as the high-frequency vulcanizer, tensile testing machine, and synchronous pulley gear hobbing machine. Every operation of the machinery spoke to our unwavering commitment to quality.
Over the course of three days of on-site filming and interviews, the production crew was deeply impressed by our company’s corporate philosophy centered on Confucian culture, as well as our advanced production equipment and processes. At the conclusion of the interview, the CCTV reporter offered a special message: “Infusing traditional enterprises with the spirit of automation,” and sincerely wished us “prosperous business and continued success!”